Opening Flyer

2024 | A5, 25 x 85 cm | flyer and banner | print

For the opening of the child psychology practice De Sprong, where I created nine murals, I was asked to design an invitation that could also function as a banner for the entrance. The starting point was the practice’s main color, purple, and the idea behind the name De Sprong, the jump.

The design aims to feel welcoming and reassuring, especially for children and their families. As a subtle reference to the interior, elements from the animal themed murals appear in the design, offering a small preview of what waits inside.

The result connects the exterior and interior visually, creating a gentle transition into the space and setting the tone for the experience within.